Celebrated London-based jewellery designer Lara Bohinc has moved premises from Hoxton Square, Shoreditch to Sloane Street, Knightsbridge. Although the move only represents a few kilometres as the crow flies, in cultural terms it is a massive shift. Bohinc took her architects, Elastik, with her on the journey from the black collar world of the inner East to the Alpha brand Mecca of Sloane Street. The result is a continuation and careful elaboration upon the design philosophy of the first store.